Social media & content · Boston, MA
Reyane
Antoine
I manage social media for a boutique hot Pilates studio in Boston: idea, shoot, edit, caption, post. Marketing graduate, Bentley University.
Social media & content · Boston, MA
I manage social media for a boutique hot Pilates studio in Boston: idea, shoot, edit, caption, post. Marketing graduate, Bentley University.
Since July 2026 · Marketing Intern
A new boutique hot Pilates studio in Boston. I manage both accounts end to end: coming up with the ideas, filming and shooting, editing, writing the captions, and posting.
HYDE was still very new when I started, so there was no established voice to inherit. The work has been figuring out what the studio actually feels like to walk into (the classes, the instructors, the infrared heat) and turning that into content that a stranger scrolling past would stop for.
I go into the studio and sit down with the owner, and sometimes an instructor or two, to go through content ideas and decide what we're making and when it's going out. The owner and I keep a shared doc of video ideas, photos we want to take, and what needs to get done that month.
It keeps us organized without locking everything down, so there's still room to shoot whatever is actually happening in the studio that day.
Filming around a business that is still being built. Classes need to start on time and clients come first, so content gets made in the gaps. It has taught me to work fast, use what I have, and find the shot without getting in anyone's way.
Whether content sends anyone toward booking. Views are easy to like; the number I actually care about is how many people tap the link in the bio, because that is the step before a class gets booked.
Selected work
What it did: TikTok, Jul 16 to Sep 13, 2026
What it did: Instagram, 90 days to Sep 13, 2026
The feed as a whole
Summer 2025 · Marketing Intern
A summer on the PR and marketing team at a global law firm, running a competitive analysis of peer firms' digital marketing. The work was confidential, so what follows is the method: no competitor names, no findings, no firm data.
How were peer firms using digital marketing and media relations to build their brands and reach their audiences, and what could we learn from it?
I ran a competitive analysis across several leading peer firms, looking at websites, social media, media relations and other digital work: content and insight hubs, hashtag and keyword use, thought leadership, podcasts, webinars and video. Then I compared all of it against our own digital presence to find the patterns, the gaps and the openings.
The opportunities were mostly about visibility rather than production. I recommended ways to promote content that already existed: stronger social promotion, better use of hashtags and keywords, repurposing webinars and multimedia, raising the profile of thought leadership, and connecting digital tools more closely to the wider marketing effort.
A final presentation to the PR and marketing team, benchmarking three competitor firms and recommending improvements to website design, content and audience outreach.
An organization can have genuinely strong content and still miss its audience if that content is never promoted or repurposed. I also learned how to take a large pile of research, find the patterns that matter, turn them into recommendations someone can act on, and then stand up and present them.
April 2023 – November 2025 · Marketing Chair
Bentley University. I owned the organization's Instagram and TikTok for two and a half years: design, posting, and getting people to actually turn up to what the club ran.
Most of the club's content existed to get people to show up to something. I made 25 or more posts over that time, weighted heavily toward event graphics rather than video, because that was what the organization needed. The account had somewhere over 200 followers when I handed it off (small, but specific), and the point was turnout rather than reach.
The Sand Art Workshop was built as a break during finals week and drew roughly 100 to 150 students. Slip and Slide Soccer (regular soccer, except everyone is inside an inflatable bubble ball) drew closer to 15 to 20.
The idea was more fun and the graphic had more energy, and it still drew a fraction of the turnout. That taught me something I still use: promotion was not the variable. Timing, the ask, and how much effort attending required mattered more than how good the flyer looked.
Attendance and follower figures are approximate. I no longer have access to the account's analytics.
Currently open to